Website Design & Social Media Marketing

Behind the Prescriptions

Being one of the top specialists, Dr. Hiten Patel is a notable vascular expert and has immense involvement with vascular conditions. He has served his expert direction to well-known hospitals around Gujarat, especially in Vadodara. Being an expert, he has likewise been engaged with numerous national associations.

Brief

When it comes to creating a website for the healthcare industry, responsibility increases to cater the best to our society and the doctor. Our client- Dr. Hiten Patel, is a promising surgeon and desired a symbol representing his passion for the field and an optimistic outlook for society. Along with a perfect symbolic representation, a website that is easily accessible for everyone was the need of the hour.

Logo design

Minute details play an important role while making a logo. Keeping that in mind, we created a monogram that represents a strong passion of Dr. Hiten Patel towards his patients, along with the loyalty and trust which makes him the best in his field. The letters 'H & P' lead his initials to explain the route through arteries and veins in red and blue color

Exploration

After evaluating the brand, we move towards industry exploration. Where we found out many other doctors' logos solely do not represent their field of study. Hence we tried our best to justify the concept of a logo representing Dr Hiten Patel as a Vascular Specialist.

Final logo & Process

Combining the ideology, it's time to design the art now. We used Adobe Illustrator to represent various designs of veins, arteries and colours together.

Colours

As arteries are red and veins represent a dark bluish-purple hue, we have used these two colours for our logo.

Dark Blue
#E40B7B

Pink
#E1254A

Fonts

A sophisticated family of fonts that is friendly, attractive, and easy to understand was used here on the website

Customized Icons

Designing Icons relating to healthcare is interesting yet tricky. We have designed the icons keeping in mind the ideology and functioning behind every body part used in the website. Minute details like veins, elements for blood flow, Pulses, and tablets are curated with awareness.

UI-UX

An easy-to-function website is all the treatment that your website requires. Keeping the User Interface in bold colors and displaying essential functions at once is usability that caters even to a layperson quickly as most people search for health care options on their smartphones.

Target

Generate more leads in Vadodara.
Increase online presence.
Target audience for this was people who aren't that computer savvy.
Design WebFocusing on Indian Nationality and Indian doctors.
A website which is easy to navigate & appeals to Medical Visitors.

Web pages

Homepage

To check a doctor's credibility before booking an appointment, searching up on Google is what most of us do. So the main page, i.e., Homepage, should be user-friendly, well organized, and display the preliminary information related to Dr. Hiten Patel.

Banners

Reflecting their specialty in treating Vascular disorders and Dialysis Fistula is represented in the hero section and explained further with two action buttons.

About us

Belonging to a medical Industry representing their degree, field of practice, and prior hospital experience is of utmost importance. Keeping in mind the same, we shifted this information to the Homepage and the About us page. Designed to represent his prestigious certificates, honorable batches, and specialty.

Customized Website Loader

The most attractive feature of this website is its loading page. Keeping in mind his profession as a Vascular Specialist, what better than asking the visitors to check their pulse by touching their wrist or neck while the page loads.

Appointment Booking

We have engineered a Module that allows the Patients to book & schedule a Doctor's Appointment from their doctor's website. Hence this button is available throughout the pages of the website.

The entire process is divided into three quick steps.

1. Choose the service you need to meet your doctor for

2. Book a time slot of your convenience.

3. Confirm your appointment by adding details and receive instant follow-up for confirmation.

Publications

The journey of the doctor's life is represented through his research and journals. What better way to showcase his work and years of study through his website where every learner in the Vascular field can access his research and know more about doctor's publications.

Specialties

Defining your Niche in Medicine is very important as to which your potential patients can track you. Being a Vascular specialist, we needed to express his specialties under Varicose Vein Treatment for educating the patient in every different type of treatment.