Identity
The journey started in 2019 with a thought to provide you with the best quality beauty products at the lowest cost. Keauty beauty is a must for your makeup vanity for regular makeup to bridal collection.
Challenge
When the Keauty Beauty project came to us, it required a little more work, especially on website development and social media marketing. In this digital era, Keauty Beauty needed more to connect with the youth and innovative makeup artists to know their mindset. It was especially keeping in mind the reason for what products they like so that both ordinary people and artists can take advantage of the beauty products.
Colours
Irrespective of the brand, color psychology plays an important role. Every brand has a color that defines its products; keeping this in mind, we have given Keauty Beauty a proper color for the website.
Primary
Pink
#E40B7B
Primary
Black
#000000
Secondry
Whitew
#FFFFFF
Secondry
Lighter Red
#FAD0E6
Secondry
Purple
#50356E
Fonts
When it comes to eCommerce website design, every little thing matters. And in the same way, fonts are equally important so that people who visit the website can easily read the products and their detailing.
Social Media and Banners
Social Media
As a social media marketing agency, we have exclusively unified the social media content of Keauty Beauty. Where there used to be real-person posts earlier, we started doing product-based posts. In the images designed for those posts, we added minor product details so that people can easily see and understand the products.
Website Redesign & Development
UI/UX
Liveblack ensures easy access to the site so that people who visit their site can easily understand the pages and products they are selling. So in UI/UX design, we created mood boards and layouts accordingly, and it should feel user-friendly and easy to use.
Responsive Web Design
Responsive web design is all about designing web pages that look good and work well on all customer devices, from simple android to high-end IOS mobile or iPad. The design fits all screens right from 5 inches to 55 inches.
Woo Commerce
It's an open-source eCommerce solution for the business owner—we have integrated it because we can do a lot of customization with it. Design and functionality are the two main things in this website, and we've maintained both aspects as per brand requirements and smooth functioning.
Current Website
During Festival
Category Section
Although it is true that old is gold, having new things is just as vital as having old. To give it a fresh look that would grab website users' attention, we entirely updated the Category Section of Keauty Beauty.
Color theme
Every brand should have a distinctive color that captures its essence. We improved Keauty Beauty's aesthetic and charm by altering the old Color Theme.
Background changes
Website optimization
We target the audience with an offer to take immediate action to make a purchase or take some action at Keauty Beauty. We also focused on some campaign optimization to improve their performance on the various digital platforms. The process of enhancing or improving each and every element on the landing page we valued in order to increase more conversions.
Marketing, Advertising & Campaign
Diwali success Campaign
Diwali is a festival where you can reach more people through your campaign. We executed a Diwali campaign for Keauty Beauty which was very successful for its creativity. Banners, social media posts, creative images, and content combined to run a successful campaign that benefitted Keauty Beauty.
Diwali Campaign Color Theme
Although Diwali is a festival of light, it is equally important to have colors. In the Diwali campaign of Keauty Beauty, we have created a complete theme by choosing some unique colors which can attract viewers. The combination of these colors successfully made the campaign a hit.
Marketing, Advertising & Campaign
We target the audience with an offer to take immediate action to make a purchase or take some action at Keauty Beauty. We also focused on some campaign optimization to improve their performance on the various digital platforms. The process of enhancing or improving each and every element on the landing page we valued in order to increase more conversions.
Multiple photos of creatives and Reels we created
We created multiple product photos and reels to make their social media more captivating and comprehensive. Because the products can be seen and understood better through photos and reels.
Social Media Creatives & Marketing Process Flow
Outcome
Besides being a web development company, we also provide digital marketing services. The Keauty Beauty project has been great and full of new experiences. We have pioneered the transformation of Keauty Beauty in an innovative way. The outcome of this cosmetic brand was excellent and beneficial compared to its previous development.
