Let’s Unpack this FMCG journey!

The Brand Story

Snacks are irresistible, and so is this brand residing with one mission straight, i.e. Healthier- Happier- Everywhere! Śu𝐬̣ka is now thriving in its playful mood and flavours in Ahmedabad, India. With a variety of flavours, it also has a unique taste. The brand is indeed passionate about bringing Luxury Gourmet with a touch of Traditional love.

Brief

Making its prominent mark in the Gujarat Snacking Industry, Śu𝐬̣ka was willing to explore a new area focusing only on Luxury Gourmet. Initially, the brief was about gearing up with their Logo design. The brand wanted to pave its way from the conventional colours and ideology shifting towards a fresh identity that represents the Soul of Śu𝐬̣ka.

Name Generation

Delicacies that are Dry in Nature, derived from the sanskrit word (one of the gunas described by Bhava Prakasha; caused due to activated Prithvi, Vayu & Tejas;)The small sanskrit word with a lovely pronunciation made the typography for us itself. Brainstorming ingredients and brand identity together Śuṣka was the perfect match!

Suska

Logo Ideation / Exploration

Suska

Final logo

The entire logo is produced keeping in mind every ingredient individually. Thus every logo is different from one and another due to various ingredients.

Suska

Colors

Obsession with the pastel theme was real.

Fonts

Friendly elements, the playfulness of the brand with nuts

Heading

Concert One

Subheading

Handlee

Suggestions

Creating a logo with all the elements and creation required, the brand further boosted their deliverables with signing the entire process of Brand Building with Us. Here presented are the amalgamation of Ideation, Creative Content, Marketing and Curious development brains!

Celebration Calls for Colors!

Suska

Product Packaging

Suska being a Gourmet brand producing a variety of flavors, we focused on a vibrant yet cool color palette. Choosing the same color as the ingredient with trendy elements balances the natural tone of the product & makes it easier for the consumer to choose the product from multiple options.

Cookies & Namkeen

Delivering snacks that make you run through nostalgia and a peaceful smile, the packaging has to be in a warm color palette. We created an urban rich look with three pointers below hugging the cookies and namkeen jar tight!

Rough Layout

Suska

Wireframe

Suska

Final Design

Suska
Suska

Dehydrate & Dry Fruits

At liveblack we are responsible for communicating the soul of the brand which was based on Dehydrated and natural products. Keeping the snack as the main hero we used the same color of the fruit for the packaging representing a natural yet Indian vibe.

Rough Layout

Suska

Wireframe

Suska

Final Design

Suska
Suska
Suska

Website Creation

Shifting to Ecommerce is heavy on the brands side in terms of inventory, sales, storage and management. Genius lies in simplicity as we focused on developing an ecommerce website that focuses on the PRODUCT functionality and its smooth user interface linked directly with Amazon which indeed is a treat to visitors eyes.

Suska

Graphics

EAT, SLEEP, QUIRK, REPEAT!

Shifting to Ecommerce is heavy on the brands side in terms of inventory, sales, storage and management. Genius lies in simplicity as we focused on developing an ecommerce website that focuses on the PRODUCT functionality and its smooth user interface linked directly with Amazon which indeed is a treat to visitors eyes.

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Final Product

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Behind The Scenes / (Production Team)

Capturing was never our plan, but going with the creative flow in our veins always was!

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