Most of you know about Google Ads, but there’s more to it. Every second, billions of searches are performed on Google for it is an effective way to drive traffic to your website. A term that can be useful in growing a business. Google advertising is one of the great ways to promote your business. It will appear when people are searching for a type of product or service that you are offering.
What is Google Ads?
Google provides you with a product named Google Ads that can be useful in promoting your business, selling your product or service and increasing traffic to your website. This increasing traffic may get converted into sales.
You are aware of the popularity of Google and we all know that Google isn’t just the name. It’s a one-stop destination for the world to get the right answers. With trillions of searches per year, Google is the trustworthy source to find whatever they are looking for. Let’s take a look at why this term is so important to understand for the business you run.
- Google has a massive reach
- Builds brand awareness
- Earn more conversions
- Maximizing ROIs
- Reach the right audience
- Monitor the campaign performance
- Track competitor ads
Advertising with Google Ads will not just increase leads but it can drive them to sales, enhancing your visibility to attract more traffic and sales.
Search Ads are the most common type of advertising that appears on the SERP (Search Engine Result Pages). These ads are not only for gaining visibility across Google’s properties, but also to run YouTube ads, display ads, and more.
Advertise on Google can create wonders. As we all know, Google is the first address we go to find answers to every question. It offers several ways to target audiences who are interested in the products or services you offer with the relevant ads.
Click-through rate (CTR) is used in advertising to analyze the success of an online marketing campaign. Click-through rate is the percentage of user impressions who click the ad.
In simple terms -
CTR = clicks/impressions * 100
Do you know why the click-through rate is so important? This is a critical metric for evaluating the effectiveness of a campaign.
We can also calculate the average click-through rate by the number of clicks vs. impressions across your campaigns, or for every individual keyword.
When you consider using Google Ads, you’ll get the benefit of boosting brand awareness and putting your business into a display network of millions of websites.
What are the strategies that work in increasing click-through rates?
An effective ad copy can always work. Create a relevant and unique ad copy that can grab the user's attention. An effective and creative ad copy will encourage the audience to click on the ad.
How can we forget keyword optimization? To drive links to your website, you need to have a list of updated keywords. Regularly review and update the keywords you use, to ensure they are relevant and effective because keywords are the key to winning half battle.
Clear CTAs (Call-to-Action) are the main reason people can click on the ads. Use compelling and clear CTAs to let users take action on the ad.
Continuous testing can improve the effectiveness of ad campaigns. Improve over time with the optimal performance by enhancing the ad strategy, audience targeting, and bidding strategies.
Use relevant and high-quality images to stand out in the market. Ads with relevant images can bring the audience's attention and give them an idea about the products.
Use clear and concise language while running ads. Refrain from using overly technical words that can create confusion for the audience.
A mobile-friendly ad can do much more than you think because most of the users are operating mobile devices to search for their requirements.
Use informative and enticing headlines that can bring attention to users. Writing clear, informational, and creative headlines can do wonders.
If you are targeting a local audience, make sure you target the native language that they speak in their daily lives. This way your ads can easily be seen and stand out than others. Also, schedule ads for the time when your audience is most active.
Because every small step can lead to somewhere better than we’re now, let your business thrive in this digital age with the necessary tools and techniques.
This is the best way to advertise on Google.
Effective Google ads can bring a lot to your business and win you the trust of your audience to make them loyal customers.
We are a digital marketing agency with noticeable industry experience. We have a team of expert digital marketers who not only know their job well but are dedicated to going out of their way to help businesses stand out in the market. With our marketing strategies, your business will get the benefit of driving audience engagement.
Choose your correct Growth Partner, rather than just a Service provider.
Got a Project? Let’s Talk
Our collaborative approach combines technology strength and experience in all areas of the digital process, resulting in creatively unique and technically brilliant digital solutions.
