Digital Advertising vs Digital Marketing - What’s The Difference?

If you have a business, say a product or service, that you want the consumers to know, you should use digital advertising and digital marketing.

These two terms seem similar, but they are not. They are two different ways of having your business publicised. Let’s learn how they differ.

First of all, what is digital advertising? Also known as online advertising, web advertising, and internet marketing. Digital advertising promotes a product or service through websites, search engines, social media, and other online platforms.

There are three main types of digital advertising, and they are:

• PPC (Pay per Click) Ads - a form of paid advertising wherein marketers pay to place ads on Google, Bing, and others so that potential audiences are directed to their website.
• Display Ads - promote products and services through advertising using visuals like images, videos, and others.
• Social Ads - are advertisements placed on social sites such as Instagram, Facebook, Twitter, YouTube, and more.

On the other hand, what is digital marketing? Why do some people use it interchangeably with digital advertising? To be clear, digital marketing is a marketing initiative done on the internet and digital media through devices such as tablets, mobile phones, desktops, etc. Marketing distributes a brand message through search engines, email marketing, apps, social media, websites, and anything that acts as a host for information online.

Digital marketing involves various processes, such as planning, promoting and selling anything - a product or service - in the marketplace. Digital marketing is an umbrella term that includes several assets and techniques, from a website to branding - including digital advertising, email marketing, blog posts, logos, infographics, tools, white paper and anything else that could be used in online promotions.

The six types of Digital Marketing are the following:

• SEO (Search Engine Optimisation)
• SMM (Social Media Marketing)
• Content Marketing
• Email Marketing
• Online PR (Digital Public Relations)
• Digital Advertising (Online Advertising)

From the above digital marketing definition, you will note that digital advertising is an aspect of digital marketing.

If, despite the above information, you still need clarification about these two different terms, no worries. That is normal, as these phrases can be interchanged without noticing the difference. It is important to remember that digital advertising is essential to digital marketing. They shouldn’t be used to counter one another. Never think about which one you should use for your campaign; instead, understand that these two integral elements combine for an excellent marketing strategy.

If you need help with further information to completely understand digital advertising and digital marketing, Liveblack.in is here to help. We are a digital marketing agency in Ahmedabad, specialising in digital marketing strategies. We would like you to experience our collaborative approach, which combines experience, innovation and technology in every area of the digital process. Please get in touch with us today, and let’s talk. Our customer service staff will direct you to the concerned personnel and help resolve all your queries and doubts. All our staff find attending to customer queries by phone or online enjoyable.